The industry’s most hyped product
For good reason, but buyer beware
If you haven’t already heard, CBD is the golden child of new age wellness trends. And for good reason. CBD can treat a variety of ailments and act as a beneficial multi-use supplement in health and beauty products.
We love a product that can do it all. Brightfield Group predicts that due to the massive surge in CBD’s popularity, the industry may be worth $22 billion in just a few short years… so yeah, everyone seems to want a piece of that pie!
That being said, with the increased availability of CBD, especially outside of licensed cannabis retailers and cultivators, how can you know that you’re getting a high quality, efficient product? Not to mention, is your business compliant with Canadian regulations? Are you taking products across the border without realizing? There are more than a few implications for purchasing unregulated CBD products.
Where did you come from, where did you go?
Unless your CBD product is sold by a Licensed Producer, it’s illegal. Do NOT try taking CBD products across the border. It may seem crazy that you can’t bring something that you bought at a health food store across the border, but it’s not worth the repercussions.
Beyond that, purchasing from an illegal source means you have no way to verify the quality of your product. Illegal sources don’t go through the rigorous testing that LPs do. In fact, they don’t report to anyone. With CBD products commanding a high price, it’s absolutely worth it to know where your product is coming from.
Exposes from the States are showing that many popular CBD products aren’t what buyers believe them to be. While we have stricter regulations here in Canada due to legalization, there are still CBD products creeping onto the market that are not government regulated. CBD is still a controlled substance, not merely just a nutritional supplement or beauty companion. While we also love the creativity of CBD products (topicals, teas, serums… the list is extensive), the unknowns of purchasing CBD from an unregulated source just isn’t worth your hard-earned dollars.
Hemp has been long used in beauty products, and with the States passing a key agricultural bill in late 2018 to allow hemp farming, we will see an even great surge in hemp products. Which is why it’s important to distinguish that there is both CBD from marijuana and CBD from hemp.
What you need to know
With lobbying efforts underway here in Canada to bring CBD out of licensed retailers and to the masses. While we applaud the ability to get CBD in a variety of forms and from a variety of retailers, we also think their needs to be an appropriate framework in place to protect consumers from falsely advertised products. There are a few things to keep in mind when purchasing CBD products:
CBD from MJ is specifically bred to yield high percentages of CBD. CBD from hemp requires large amounts of hemp to produce, as the CBD present in hemp is minimal. This is why hemp has been sold long before cannabis was legalized.
This means the CBD from hemp must be extracted and resuspended to yield a higher percentage of active ingredients. If this isn’t stated, your product is likely not as efficient as you thought. Always keep in mind how it was manufactured, who the producer is and where you purchased.
Hemp itself is a fatty compound that is great for your hair, skin or as nutritious cooking oil. But hemp and CBD are not equal. If you are looking to treat a specific ailment, it’s worth it to splurge on CBD from a reliable source.
Lobbying efforts are underway here in Canada to bring CBD out of licensed retailers and to the masses. While we applaud the ability to get CBD in a variety of forms and from a variety of retailers, we also think their needs to be an appropriate framework in place to protect consumers from falsely advertised products.
The placebo effect can be a real thing. Make sure you’re getting the real thing to truly reap the benefits of CBD products.