How to Celebrate 4/20

It’s a special time of year, as 4/20 is right around the corner! Although April 20th is synonymous with cannabis culture, it’s a special day for us because we launched our recreational retail business on April 20, 2018. While we are celebrating our sixth birthday this week, here are some recommended ways to take in April 20, 2024.

ENJOY SOME CANNABIS! First and foremost, make sure you this weekend’s activities involve something tried and true, or perhaps something new! Whether you smoke, dab, vape, eat or drink your weed, there’s something in-store for you to check out.
Cook with cannabis: whether you’ve dabbled in creating your own infused meals or not, this is a perfect excuse to give it a go! Need some pointers to get started? Check out our blog.
Learn about the history of 4/20: Do you know the significant of 4/20? Think you can separate fact from fiction? Hear all about the story behind 4/20 and its significance in this video by Dr. Ife.
Watch a stoner movie: pack a pipe and settle in for a classic stoner movie! Rolling Stone has a guide to the top 10 stoner movies of all-time. Anything missing from this list?
Try rolling a fancy joint: joint-rolling can be an art form and many people have mastered it. Here is a throwback to 2018 in our magazine, 420 Lit, FOUR20’s own, Crystal Gooding rolled this amazing tulip joint!

Get some FOUR20 gear: to help celebrate 4/20, we put all of our apparel, mugs, patches and accessories on sale at 15% OFF all week!

Take in some higher learning: dive into all things cannabis culture, industry and overall education with the FOUR20 blog, or our YouTube channel. We promise, you will learn something!

However you plan to celebrate 4/20 this year, enjoy it! Happy 420!